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Bata Zambia Launches Country's First Online Fashion Store
Market TrendsOct 26 2015 On Oct. 20, Bata Zambia launched its e-commerce offering, making it the first online fashion retail store in the country, with the aim of creating a user-friendly website for...
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Bata Club Delights Store Managers in India
Market TrendsOct 28 2015 After the successful implementation of the Bata Club in India, the company's loyalty and customer service team recently conducted a survey to obtain feedback about the program...
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Bata Club Hits the Road
Market TrendsNov 05 2015 On Oct. 24, Bata Singapore kick-started an aggressive loyal members acquisition program, a roadshow that is to be held weekly.
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Bata Singapore Nominated for Marketing Excellence Award
Market TrendsNov 09 2015 Bata Singapore has been shortlisted for a Marketing Excellence Award for its “Have We Met” campaign, launched in November 2014.
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Bata Club Making Good Progress in South Africa
Market TrendsNov 16 2015 Bata South Africa recently rolled out its Bata Club program in 50 of its 82 stores. The new service, which is both cardless and paperless, aims to provide the company with a...
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The Bata Club Rocks Social Media in Chile
Market TrendsNov 26 2015 Bata Chile recently made a huge splash on social media when it launched a campaign to recruit Bata Club members. The campaign was also a part of the company’s plan to refresh...
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Bata Club: Loyalty Has a New Name in Zimbabwe
Market TrendsDec 10 2015 The Bata Club began to sign up members in Zimbabwe on Dec. 7 with the goal of reaching 15,000 members by the end of the month. This loyalty program has set a new benchmark for...
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The Bata Club Captivates Customers in Colombia
Market TrendsDec 17 2015“To have a client is to have a treasure.” With this saying in mind, Bata Colombia launched the Bata Club in November with creativity and determination, including an incentive...
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Bata Club Goes Full Scale in Thailand
Market TrendsJan 07 2016 Bata Thailand rocked the shoe retail landscape with the introduction of the long-awaited Bata Club loyalty program in 2015. Within four months of the launch, and with only 50...
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Bata Singapore Offers Golden Opportunity for Chinese New Year
Market TrendsJan 18 2016 Bata Singapore launched its Chinese New Year campaign in all its stores on Jan. 9. The campaign, which runs until Feb. 29, gives customers the chance to win one of 18 special...
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E-Commerce Begins with Understanding Customers in China
Market TrendsJan 13 2016 Bata’s e-commerce program in China will officially get underway in 2016, and the team is determined to make it a resounding success. In order to achieve this, the company...
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Pakistan Loyalty Club Reaches 200 Thousand Members in Record Time
Market TrendsJan 25 2016 Bata Pakistan recently celebrated passing 200 thousand members of its Loyalty Club. The Company reached the milestone within just six months, and has now set itself the target...
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Bata Zambia Launches Country's First Loyalty Program
Market TrendsJan 27 2016 On Jan. 21, Bata Zambia launched its Bata Club loyalty scheme, the first of its kind in the country. The club gives members exclusive benefits and perks, and the company's aim...
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Bata Bolivia Is a Facebook Star
Market TrendsFeb 01 2016 Bata Bolivia has a winning formula: 200,495 fans and counting have now “liked” its Facebook page, putting the company in the ranks of the nation’s top 20 brands. As 14,493...
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Bata Uganda Harnesses the Digital World for Excellent Customer Service
Market TrendsFeb 04 2016 Over the past year, Bata Uganda developed its customer service innovations around Whatsapp, the popular cross-platform Internet messaging service owned by Facebook, as well as...
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